Powered by its high quality original programming, digital innovations and exclusive sponsorships while attracting the most engaged, upscale and educated audience in cable, Bravo Media continues to expand across every platform in 2012. Today, the network announced a 27 percent increase in original programming with 11 new and eight returning unscripted series, and two new scripted projects in development. The network plans to premiere scripted series in 2013. Committed to breakthrough programming, Bravo continues to partner with prominent producers, writers and experts including internet entrepreneur Randi Zuckerberg and long-time Bravo producers, the award-winning Magical Elves. For a sneak peek at Bravo’s new series, visit: http://www.bravotv.com/watch-what-happens-live/season-6/videos/bravo-has-the-shows-you-love.
Bravo continues its digital focus with the introduction of a sixth passion point, Digital, to add to the brand’s existing pillars of Food, Fashion, Beauty, Design and Pop Culture. The announcement comes on the heels of Bravo’s hit transmedia initiative “Last Chance Kitchen,” which was interwoven with the Emmy award-winning series “Top Chef.” This cutting edge on-line series allowed viewers to follow storylines across multiple platforms and garnered an unprecedented eight million video streams. In addition to creating multi-screen interactivity and social experiences across all content, the Digital passion point will provide an expanded development filter for shows focused on the digital world. Bravo’s first foray into the digital programming bucket comes from internet guru Randi Zuckerberg, an executive producer on “Silicon Valley” and a second docu-series produced by RelativityREAL called “Huh?” that follows Ben Huh and his eclectic staff at icanhascheezburger.com.
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