“When we invited Conan O’Brien to come to TBS, we knew he would bring with him a passionately loyal following of young adults,” said Michael Wright, president, head of programming for TBS, TNT and Turner Classic Movies (TCM). “Conan and his colleagues at Team Coco have gone far beyond that by making CONAN the top late-night brand in the digital arena. We are proud to extend our relationship with Conan as he continues to forge the future of late night. I just wish we didn’t decide to tell him on April Fools’ Day.”
CONAN leads the late-night crowd when it comes to online activity and engagement, with the show and its host drawing more than 8.3 million followers on Twitter, 2 million fans on Facebook, 2 million unique users each month on TeamCoco.com and 15 million video views each month on TeamCoco.com and YouTube. In addition, the groundbreaking Team Coco app – which delivers streaming content synchronized with episodes of the show – won the 2012 Emmy® for Outstanding Creative Achievement in Interactive Media Enhancement.
Two recent reports have illustrated CONAN’s power when it comes to social media. According to a study by Bluefin, CONAN generates +20% more social media comments per episode than the next closest late-night show. And new data from Next Big Sound indicates that CONAN drives more social media activity for its musical guests than any other late-night series.
Produced by Conaco LLC, CONAN airs Monday-Thursday at 11 p.m. (ET/PT) on TBS. Jeff Ross serves as executive producer of CONAN. The show originates from Stage 15 at Warner Bros. Studios.