Leveraging the strength of the social media phenomenon that “Pretty Little Liars” maintains as the #1 social show on television, the announcement was first pushed exclusively across all “Pretty Little Liars” social media platforms, including Twitter, Facebook, Pinterest, Tumblr, GetGlue, Instagram, YouTube.com and ABCFamily.com. Content unique to each platform was created to build excitement and reveal clues about the new series to its most likely and influential fan base. New “Ravenswood” Facebook and Twitter pages were also created as a place for new fans to go.
From “Pretty Little Liars” executive producers I. Marlene King, Oliver Goldstick, Joseph Dougherty and Leslie Morgenstein, “Ravenswood” will center on a town, not far from Rosewood, PA (the home base of “Pretty Little Liars”), which has suffered under a deadly curse for generations. Five strangers suddenly find themselves connected by this fatal curse and need to dig into the town’s mysterious and terrible history before it’s too late for each of them. The series will premiere on ABC Family following the annual “Pretty Little Liars” special Halloween episode in October 2013.
“’Pretty Little Liars’ is brand-defining and demo-defining for ABC Family. We are proud to be able to grow the ‘PLL’ franchise in two ways – both by adding additional seasons of the original and by extending the storytelling into a spin-off. ‘Ravenswood’ will become another ‘must-tweet-TV’ series for us,” said Riley. Kate Juergens, Executive Vice President, Original Programming and Development, ABC Family added, “’Pretty Little Liars’ has maintained the #1 spot in its cable time period in all core women demos since its premiere in 2010 with fans who are passionate, loyal, social and mobile. ‘Ravenswood’ will have plenty of mystery, drama, friendships and suspense that will inspire the same dedication from its fans. We are very excited about both series.”
“Our viewers have an incredible ability to amplify messages and create buzz around things that interest them, including our shows and talent,” said Riley. “In fact, during the season three finale, our viewers made ‘Pretty Little Liars’ the first series episode to amass over 1 million Total airtime Tweets in TV history, accounting for one-third of all Twitter activity in the hour. Many of them also became fans of our new summer drama ‘Twisted,’ which aired as a special sneak peek after the spring finale of ‘Pretty Little Liars.’ With this in mind, we felt it best to announce directly to our passionate and loyal fan base with content unique to the social platforms they visit and let them do what they do best — which is to amplify and engage with our news.”
The recent season 3 finale (airdate 3/19/13) of the award-winning “Pretty Little Liars” ranked as Tuesday’s #1 TV telecast for the 11th consecutive week in Females 12-34 (1.76 million/3.8 rating), Teens 12-17 (909,000/3.8 rating – season high) and Female Teens (807,000/6.9 rating) – each week since its January 8 season premiere – and was also the #1 TV telecast in Viewers 12-34 (2.08 million/2.3 rating) and the #1 cable TV telecast in Women 18-34 (951,000/2.8 rating) and Women 18-49 (1.21 million/1.9 rating).
Season 4 of “Pretty Little Liars” will premiere Tuesday, June 11, on ABC Family, as the Liars strive to make sense of the mysterious “Red Coat” and what plans he or she may have in store for them. For more information on the hit series “Pretty Little Liars,” Janel Parrish (Mona) and Keegan Allen (Toby) discuss the much-anticipated fourth season in the ABCFamily.com web series Inside ABC Family. http://abcfam.ly/PLLspoilers
“Pretty Little Liars” revolves around four teenage girlfriends who lost touch with one another after the mysterious death of a friend, Alison. The girls are suddenly reunited when they each begin receiving messages suggesting Alison is actually alive – and watching them. Based upon the book series by Sara Shepard, “Pretty Little Liars” stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse. Recurring guest stars Holly Marie Combs and Chad Lowe will also appear.
“Pretty Little Liars” and “Ravenswood” are produced by Alloy Entertainment in association with Warner Horizon Television and executive produced by I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty.