“I believe that both Hulu and iTunes have the vision, the reach and the technology to help us launch TOLN in a significant way,” Kwatinetz said. “We think these platforms are part of history, helping us to transform distribution. Hulu’s reach, platform and advertising prowess are best in class, and iTunes provides an incredible way to buy TV shows that is second to none. Through both of these partners, we hope daytime drama fans are absolutely delighted to be able to watch their favorite programs in a broadcast-quality HD format wherever and whenever they want.”
Separately, Prospect Park has closed its financing with ABRY Partners, one of the most experienced and successful media-focused private equity investment firms in North America. Since 1989, ABRY has completed over $36 billion in leveraged transactions and other private equity investments involving approximately 450 properties.
Brent Stone, a partner at ABRY Partners, stated, “We are excited to be partnering with Jeff Kwatinetz and the rest of the team at Prospect Park, and we strongly believe that they will continue to be a leader in their innovative approach to content creation.”
Kwatinetz continued, “We are privileged to the have the backing and partnership with Brent and his team at ABRY, who are proven, brilliant investors, and will help us reach our ultimate goals.”
Starting this spring, viewers can stream the beloved serial dramas “All My Children” and “One Life to Live” on the free Hulu.com service and the Hulu Plus subscription service. New 30-minute episodes of “All My Children” and “One Life to Live” will be introduced each weekday. This innovative content deal will re-introduce these venerable daytime hits in a new format perfect for the viewing habits of the digital generation. Prospect Park and TOLN plan to blend new themes, fresh stars and youthful energy with the familiar actors and writers who made these shows must-watch afternoon viewing for legions of loyal fans.
The agreement with Hulu also allows brands and marketers to connect with a highly desirable and engaged audience. Hulu will manage the advertising sales for both shows, and package integrated sponsorship opportunities. TOLN will also offer ecommerce and other digital marketing programs to brands and entities looking to tap into Hulu’s mass market demographic. Additionally, Hulu will promote both series across its subscription and free-to-view platforms.
Under the leadership of Kwatinetz and Rich Frank, Prospect Park in 2011 forged a multi-year, multi-platform licensing agreement with Disney/ABC Domestic Television Group to continue production of “All My Children” and “One Life to Live.” Prospect Park has also entered into a consulting agreement with Agnes Nixon, the creator of both series, guaranteeing her active involvement in their continued production. “All My Children” and “One Life to Live” ended their runs on ABC Television in September, 2011 and January, 2012, respectively.
Earlier in this month, Prospect Park announced guild agreements with Hollywood’s major labor groups, the Screen Actors Guild and the American Federation of Television and Radio Artists, and the Directors Guild of America. The company also finalized a deal with the Writer’s Guild of America